Go to market strategy
- Grow awareness of our products
- Convert our audience into paying customers
- Build repeat customers and loyalty
- Bring choc switches and keycaps into mainstream popularity
- Bring ergonomic keyboards into mainstream popularity
- Professionals who are working from home
- Focus on a highly responsive website that looks fantastic both on a laptop and mobile.
- Use language they’re familiar with to ‘speak’ with them on social media, ads and on your website.
- Design a content strategy with advice, insights and easily digestible news for distribution on social media. Make sure the content is message matched with themes targeted at each audience archetype.
- Identify the best times to communicate with your audience. Due to the COVID-19 pandemic, the best times to post online is on Monday, Wednesday and Friday between 10AM and 12PM.
- Use Twitter and Facebook as your primary social platforms and Discord and Twitch as supplementary platforms.
- Use Google Adwords to target your audience when they’re most ready to ‘buy’.
Relevant information about marketing and sales iniatives: