Global Business Marketing
Our marketing and sales umbrella will be referred to as the Global Business Marketing team, or GBM. We aren’t global yet, but GBM rolls off the tongue better than BM team.
The objective of GBM is to gather user insight to design beautiful, meaningful and engaging communications and experiences for the Hakkei brand.
GBM is most effective when the joint efforts between# and # teams are properly managed.
- POC: Brand Ninja (Neva/Kay)
- Slack: @The Brand Ninja & @kaysrevolution
sequenceDiagram autonumber Marketing Channels-->>GBM: Signals Marketing Channels-->>SEO/Analytics: Collect Data Note right of GBM: Report findings loop Align Brand Messaging SEO/Analytics->>GBM: Report Data end Note right of SEO/Analytics: Report findings SEO/Analytics->>UI/UX: Report Data UI/UX-->>Web Dev: Consolidate loop Align Brand Messaging Web Dev->>UI/UX: Delivery end UI/UX-->>GBM: Consolidate
Go to market strategy
This note is a work in progress.
Read about the#