Branding Guidelines

Our logo is the combination of a simple and modern wordmark with the icon. test

Exclusion Zone

The “Hakkei” logo should always have a clear space around. We use the letter “a” shape size as an X-measurement tool.

Please make sure you follow the instructions correctly.

Logo Misuse

It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. No attempt should be made to alter the logo in any way. Its orientation, color and composition should remain as indicated in this document — there are no exceptions.


Main Tagline

Type Different / Type Differently

Sub Tagline

Invest in Your Freedom

Comfort and Power.

Flexibility and Style

Brand Colors

Primary Color | Dark Grey | HEX 1A1A1A

Secondary Color | Purple | HEX 3D47B2

Owned Brands

All branded collateral for owned brands must be approved by Hakkei

Partner Brands

If a Partner would like to show an association with Hakkei, use the appropriate Partner logo


Consistent use of our selected typeface creates trust and familiarity with our audience. It helps them make an immediate association with our company, and contributes to a congruous look and feel among all of our designs.

Font files in both otf and ttf formats can be found below:

Brand Voice

We are the confident underdog, making bold statements that can be backed up with science and with experience. Not afraid to go big, but humble enough to be realistic.

💪Bold 💥 Think Oculus, Razer

🌟Purposeful 💥 Think Logitech, Citizen, Dyson

What the Brand is

👉 A bold innovator.

👉 An underdog.

👉 Someone who cares about health and quality.

👉 A secret weapon.

What the brand Is Not

👉 A fashion statement.

👉 A pretender.

👉 A follower.

👉 Conservative.

👉 A sell-out.

Pre-creative & post-creative outcomes

How people think about the brand now.

👉 Generic tech company.

👉 Pie in the sky idealists

👉 Unknown story and brand vision. Typical Internet startup.

How people should think about the brand.

👉 Innovative, hybrid tech-lifestyle company.

👉 Bold innovators.

👉 Clear-story and character.

👉 Competent, resilient underdogs.