Mission & Vision
👉To capture a strong percentage of ergonomic keyboard sales (consumer ages 20-45) within 5 years.
👉To maintain a spirit of innovation in the ergonomics space
👉To evangelize the proliferation of seamless keyboard connectivity and compatibility
❌ Price competition from larger companies
❌ Saturated Market
❌ Limited resources
👉 Meet and exceed investor expectations. Develop a solid and consistent message for presentations, web presence, and early social media. Get a working prototype in the field for UX feedback. Develop distribution and affiliate sales relationships with major vendors. Set up a prototype web store.
👉 A/B website and marketing tests. Take presales. Continue pre-launch SEO efforts. Launch product evangelization campaign. Approve final production plans. Begin manufacturing. Ally with pre-build companies to include Riven in next rollouts. Set up a pre-launch jobs page. Prepare support structure.
👉 Launch Riven and put it on the web-store. Launch an active commercial campaign. Launch Riven affiliate marketing initiative. Active sales and support roles. Update jobs pages. Plan the next product.