Mission & Vision


πŸ‘‰To capture a strong percentage of ergonomic keyboard sales (consumer ages 20-45) within 5 years.

πŸ‘‰To maintain a spirit of innovation in the ergonomics space

πŸ‘‰To evangelize the proliferation of seamless keyboard connectivity and compatibility


❌ Price competition from larger companies

❌ Saturated Market

❌ Limited resources



πŸ‘‰ Meet and exceed investor expectations. Develop a solid and consistent message for presentations, web presence, and early social media. Get a working prototype in the field for UX feedback. Develop distribution and affiliate sales relationships with major vendors. Set up a prototype web store.

Near Future

πŸ‘‰ A/B website and marketing tests. Take presales. Continue pre-launch SEO efforts. Launch product evangelization campaign. Approve final production plans. Begin manufacturing. Ally with pre-build companies to include Riven in next rollouts. Set up a pre-launch jobs page. Prepare support structure.


πŸ‘‰ Launch Riven and put it on the web-store. Launch an active commercial campaign. Launch Riven affiliate marketing initiative. Active sales and support roles. Update jobs pages. Plan the next product.

Related notes

#Our Brand